Our purpose is to elevate the lived experience.
In a world that is increasingly intent on digitisation, we stand to remind ourselves of the wonders of life outside of a virtual interface. Our purpose is to seek the elevation of our lived experience, day in, day out.
In service of this purpose, we work tirelessly to create the technology and craft that delivers the highest performing bikes in the world, we collaborate with each rider to ensure their goals and dreams shine in the bike that will take them there, and we go above and beyond to ensure the Reap experience is one that lasts a lifetime.
Martin Meir has been both a triathlete and a composite engineer since 1987. His passions for both grew alongside each other, constantly getting ever closer to becoming one. He'd sketched ideas of bicycle designs in the 90s amidst the innovation the industry was seeing with the introduction of carbon fibre in bicycles.
The two passions finally collided in 2014 when he decided that it was time to pursue his dream of designing the fastest triathlon bike in the world. Triathlon's sparse ruleset governing bicycle design provided the perfect platform.
Despite seeking advice from others within the UK composites landscape, Martin had to learn the majority of the development and manufacturing processes himself due to a lack of specific knowledge locally. Through having to develop his own processes, as opposed to adopting those existing ones used by the big players in the industry, he was able to find a more advanced methodology. More intense, less cost-effective, but one that yields a significantly higher performing bike when it hits the road.
It has taken over ten years for the team to perfect this process in our UK factory, and the embodiment of all that work can be seen today throughout our product lineup.
We won't boast about the decades of experience our team has. We won't reel off the list of international companies that our engineers have worked for, or the global projects they've delivered.
We'll just tell you that every Monday, we come to the factory wondering how we can improve that coming week. We approach every project believing that we can develop a more potent riding experience, that we can reach higher peaks of performance. We approach every project with an open box approach; we are not confined to what we know or already have at our disposal, and can pull from the wider engineering world to make leaps in our capabilities.
We set the bar that we work to. Having worked with some of the best athletes in the world, including the most successful cycling Olympian of all time, Sir Jason Kenny, we have come to see the standards our bikes need to meet. That's why every bike we make is designed and manufactured to carry the best athletes in the world to their best level of performance. This way, no matter what your performance goals are, you know that you have the best equipment for the job.
