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BREAKING THE MOULD

You have two choices in this game.

You choose to make lots of bikes, which limits how good your bikes can be.

You choose to make the best bikes, which limits how many bikes you can make.

We choose the latter, every day. We choose to do the things no other brand will do to deliver the highest-performing product possible. No mass-maunfacturing, no cutting corners in an effort to reduce costs, just pure unadulterated performance.

The result? A ride you've never felt before.

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