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BREAKING THE MOULD

Without an over-zealous finance department stifling innovation or limiting creative thinking, there is only one word to describe the bikes that emerge: elevated.

Without marketers guiding the direction of development or shaping the product to meet ever-changing market demands, there is only one word to describe the feeling a rider experiences when they kick the pedals for the first time: empowered.

We’re not like other bike companies. We despise even the notion of conforming. We defy the conventions and norms that dominate this industry—all in the name of true performance.

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